Students are expected to cultivate positive values and attitudes that will enable them to:
(a) understand the importance of tourism and hospitality studies on society, a country and the world;
(b) appreciate and respect the tourism resources of other places when they are tourists themselves;
(c) reflect on the role of tourist-host relationships and develop an appreciation of other cultures, customs and beliefs;
(d) appreciate the importance of integrity and ethical behavior in the tourism and hospitality industry, and apply this to daily life situations;
(e) acquire an understanding of the personal qualities required for successful work in the tourism and hospitality industry, such as courtesy, initiative, adaptability, flexibility, and collaboration, etc.;
(f) value the importance of sustainability in the tourism and hospitality industry with respect to its economic, environmental, cultural and social contexts; and
(g) recognize and be able to demonstrate quality customer service.